Guru It! App
SERVICES PROVIDED
Guru It! App - Everything you need to study in Spain at your fingertips
Guru It! App is a revolutionary marketplace for nomad students studying abroad in Spain, providing services such as insurance, housing, and events to simplify their relocation.
SOCIAL MEDIA REVAMP
When I joined the newly founded startup January 2021, there was no social media presence or online visibility. My role was to develop and implement a social media strategy that targeted foreign students to utilize the app and increase their online presence:
Assembled a brand kit for content creation to share across all internal teams.
Establishing a consistent posting schedule to grow followers and engagement.
Writing blogs for website for social media content, including SEO terms.
Chosen by Executive team to assist rebranding of website.
Pitching content ideas, creating, editing, managing social media channels.
Joining study abroad Facebook groups to boost awareness and foster a strong sense of community.
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TRACKING SUCCESS WITH BCA
Pinterest Analytics
By consistently sharing engaging and informative content, my social media strategy led to a 57% increase in engagement, a 276% boost in impressions, and over 500 new followers over a 5 month period.
WELL-PERFORMED VIDEO
100,000+ Views