MASS MUSIC RADIO

SERVICES PROVIDED

Mass Music Radio - Music For The Masses

Mass Music Radio is a Quincy-based independent radio station and production studio to provide a platform that showcases the work of up-and-coming artists, producers, DJ's, and musicians. MMR was established in the summer of 2018, and is currently managed by a team of DJ's, engineers, entrepreneurs, and radio pioneers. 

SOCIAL MEDIA REVAMP

Joined MMR in May 2025 to lead their social media strategy and address a key challenge: low studio visibility and engagement, which directly impacted bookings. Since then, I’ve implemented a tailored content and engagement approach focused on boosting their online presence and converting attention into action. Key initiatives include:

  • Launched original content series including artist spotlights, set highlights, behind-the-scenes footage, and collaboration features to showcase the studio’s creative community.

  • Built audience relationships by actively engaging with followers through comments and direct message responses.

  • Produced and distributed high-quality event recap videos optimized for reach and cross-platform performance.

  • Established a consistent posting schedule (2–3x per week) to maintain visibility, grow followers, and drive engagement.