Aspen Young Leaders Fellowship

Aspen Institute

SERVICES PROVIDED

Aspen Young Leaders Fellowship - Cultivating emerging leaders aged 18-22 in Miami, Chicago, and the Mississippi Delta.

Aspen Young Leaders Fellowship, a program funded by the Aspen Institute, catalyzes the power of young people as changemakers by partnering with them, their families, and their communities to take action on their ideas for social solutions.

SOCIAL MEDIA REVAMP

Nonprofit, Instagram Feed, Pictures, Social Media

When I joined AYLF in October 2023, I recognized a key challenge: despite its impactful mission, the organization’s social media engagement hovered at just 5-10% monthly, limiting application rates. My role was to enhance AYLF’s digital presence, driving awareness and increasing applications from aspiring young leaders in target cities such as:

  • Developed a comprehensive brand kit to streamline content creation across internal teams.

  • Established a strategic posting schedule aligned with the fellowship program and national holidays to boost engagement and follower growth.

  • Pitched, created, and managed high-impact social media content to enhance visibility.

  • Designed and executed targeted outreach campaigns to connect with potential applicants effectively.

Social Media Marketing, Content Creation, Nonprofit, Ad, Young Girl, Social Media Management
Nonprofit, social media management, community project, activity, content creation, girl, social media management
Nonprofit, social media, content creation, women's history month, social media management, inspirational, program
Nonprofit, social media, content creation, boy, story, social media management, inspirational, blog

BRANDING ELEMENTS

Aspen Institute Blue

hex: 00497b

Royal Purple

hex: a1428b

Magenta

hex: de267a

Honey

hex: ff9933

Social Media, Content Creation, Brand Kit, Color Scheme, Client, Social Media Management, Brand Elements

ANALYTICS

•

INSTAGRAM

•

ANALYTICS

•

LINKEDIN

•

ANALYTICS

•

ANALYTICS

•

INSTAGRAM

•

ANALYTICS

•

LINKEDIN

•

ANALYTICS

•

INSTAGRAM

•

ANALYTICS

•

LINKEDIN

•

ANALYTICS • INSTAGRAM • ANALYTICS • LINKEDIN • ANALYTICS • ANALYTICS • INSTAGRAM • ANALYTICS • LINKEDIN • ANALYTICS • INSTAGRAM • ANALYTICS • LINKEDIN •

TRACKING SUCCESS WITH BCA

By shifting the non-profit’s social media strategy to highlight the program’s impact and showcase the fellows' work, we saw remarkable growth in just two months such as a 201% increase in accounts reached, an 84% rise in engagement, and a 1.8% boost in followers

Instagram Analytics

instagram, analytics, social media, content creation, nonprofit, social media management, professional

Producing high-quality, professional content and showcasing the program’s accomplishments, I fostered a stronger sense of community among students and alumni. This approach not only enhanced engagement but also drove significant growth on LinkedIn, resulting in a 60% increase in followers, a 52% boost in impressions, and an 81% surge in page views.

LinkedIn Analytics

analytics, social media, social media management, linkedin, content creation, numbers

"Leading in Community: Aspen Young Leaders Fellowship" 

Worked with Director of Communications in the development and execution of the video, "Leading in Community: Aspen Young Leaders Fellowship", collaborating and editing on Canva and Adobe.